Bringing it all back home: transferring dyadic perspectives from classic marketing channel theory into an internal marketing context

Research output

Research output per year 2014 2014 2015 2016 2017 2017

• 3 Paper
• 1 Conference contribution
• 1 Doctoral Thesis

Research output per year

Research output per year

Search results

• 2016

  Radical Marketing Case Study: An Emerging Taxonomy of Internal Demarketing in a UK Public Sector Organisation

  Brown, D., Wappling, A. & Woodruffe-Burton, H., 5 Jul 2016.

  Research output: Contribution to conference › Paper › peer-review

• Selective Internal Demarketing in Today’s UK Public Sector: “Getting Rid of the Undesirables"?

  Brown, D., Wappling, A. & Woodruffe-Burton, H., 8 Sept 2016.

  Research output: Contribution to conference › Paper › peer-review
• 2015

  Invisible Forces: Towards a reconceptualisation of internal marketing through its dyadic interactions

  Brown, D., Woodruffe-Burton, H. & Wappling, A., 9 Jul 2015.

  Research output: Contribution to conference › Paper › peer-review