Bringing it all back home: transferring dyadic perspectives from classic marketing channel theory into an internal marketing context

David M Brown, Anders Wappling, Helen Woodruffe-Burton

Research output: Contribution to conference › Paper › peer-review

3 Paper
1 Conference contribution
1 Doctoral Thesis

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2017
Reconceptualising Internal Marketing: A Multistakeholder Perspective
Brown, D. M., 13 Nov 2017, (Accepted/In press) 395 p.
Research output: Thesis › Doctoral Thesis

Open Access
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