Business to Business (B2B) Relationship Assessment of Commitment and Behavioural Intention – Nigerian SME-banking Relationship

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 5 Jul 2016
EventAcademy of Marketing Conference 2016 : Radical Marketing - Newcastle upon Tyne
Duration: 7 Jul 2016 → …
http://https://www.academyofmarketing.org/conference/conference-history/conference-2016/

Conference

ConferenceAcademy of Marketing Conference 2016 : Radical Marketing
Period7/07/16 → …
Internet address

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