Can a semiotic approach to understanding trust, commitment and loyalty tell us anything more about communicating within the consumer/brand relationship?

Paul Copley; J. Hudson

Can a semiotic approach to understanding trust, commitment and loyalty tell us anything more about communicating within the consumer/brand relationship?

Paul Copley, J. Hudson

Business and Management

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - Jul 1998
Event	Proceedings of the Academy of Marketing Conference - Sheffield Hallam University Duration: 1 Jul 1998 → … http://www.academyofmarketing.org/

Conference

Conference	Proceedings of the Academy of Marketing Conference
Period	1/07/98 → …
Internet address	http://www.academyofmarketing.org/

Cite this

@conference{15bdfd27c90345a08c01db87811982aa,

title = "Can a semiotic approach to understanding trust, commitment and loyalty tell us anything more about communicating within the consumer/brand relationship?",

author = "Paul Copley and J. Hudson",

year = "1998",

month = jul,

language = "English",

note = "Proceedings of the Academy of Marketing Conference ; Conference date: 01-07-1998",

url = "http://www.academyofmarketing.org/",

}