Can a systems thinking approach enhance understanding of the marketing communications process?

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - Jul 1998
EventProceedings of the Academy of Marketing Conference - Sheffield Hallam University
Duration: 1 Jul 1998 → …
http://www.academyofmarketing.org/

Conference

ConferenceProceedings of the Academy of Marketing Conference
Period1/07/98 → …
Internet address

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