Can CSR Communication act as a buffer in the case of a crisis? An experimental exploration of consumer reactions

Christian Brunner, Fraser McLeay, Klaus Shoefer, Franz-Rudolf Esch

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 3 Dec 2015
Event	Australia New Zealand Academy of Management Conference - Queenstown Duration: 2 Dec 2015 → …

Conference	Australia New Zealand Academy of Management Conference
Period	2/12/15 → …

Cite this

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title = "Can CSR Communication act as a buffer in the case of a crisis? An experimental exploration of consumer reactions",

author = "Christian Brunner and Fraser McLeay and Klaus Shoefer and Franz-Rudolf Esch",

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language = "English",

note = "Australia New Zealand Academy of Management Conference ; Conference date: 02-12-2015",

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AU - Brunner, Christian

AU - McLeay, Fraser

AU - Shoefer, Klaus

AU - Esch, Franz-Rudolf

PY - 2015/12/3

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UR - http://www.anzamconferences.org/

M3 - Paper

T2 - Australia New Zealand Academy of Management Conference

Y2 - 2 December 2015

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