A collection of papers that emanated from the 2005 Leisure Studies Association Conference hosted by the Centre for Festival and Event Management at Napier University, Edinburgh. This seminar highlighted the growing interest in, and lack of awareness of, the measurement of impacting factors with regards to the expanding festival and event industry.
|Title of host publication||Case Studies in Festival and Event Marketing and Cultural Tourism|
|Editors||Jane Ali-Knight, Donna Chambers|
|Publisher||Leisure Studies Association|
|Number of pages||191|
|Publication status||Published - 1 Jul 2006|