Case Studies in Festival and Event Marketing and Cultural Tourism

Jane Ali-Knight, Donna Chambers

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    Abstract

    A collection of papers that emanated from the 2005 Leisure Studies Association Conference hosted by the Centre for Festival and Event Management at Napier University, Edinburgh. This seminar highlighted the growing interest in, and lack of awareness of, the measurement of impacting factors with regards to the expanding festival and event industry.
    Original languageEnglish
    Title of host publicationCase Studies in Festival and Event Marketing and Cultural Tourism
    EditorsJane Ali-Knight, Donna Chambers
    PublisherLeisure Studies Association
    Pages1-191
    Number of pages191
    ISBN (Print)9781905369034
    Publication statusPublished - 1 Jul 2006

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