Case Studies in Festival and Event Marketing and Cultural Tourism

Jane Ali-Knight, Donna Chambers

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Abstract

A collection of papers that emanated from the 2005 Leisure Studies Association Conference hosted by the Centre for Festival and Event Management at Napier University, Edinburgh. This seminar highlighted the growing interest in, and lack of awareness of, the measurement of impacting factors with regards to the expanding festival and event industry.
Original languageEnglish
Title of host publicationCase Studies in Festival and Event Marketing and Cultural Tourism
EditorsJane Ali-Knight, Donna Chambers
PublisherLeisure Studies Association
Pages1-191
Number of pages191
ISBN (Print)9781905369034
Publication statusPublished - 1 Jul 2006

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