Original language | English |
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Title of host publication | Services Marketing: Texts and Cases |
Editors | Steve Baron , Kim Harris |
Place of Publication | Basingstoke |
Publisher | Palgrave Macmillan |
Pages | 256-261 |
Number of pages | 6 |
Edition | Second |
ISBN (Print) | 033377793X, 9780333777930 |
Publication status | Published - 2003 |
Case Study 7: Watersons, Business Analysis and Computer Consultancy
Christopher W. Storey, John Robinson , Norman Gordon , Yves Hausammann
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review