Case Study 7: Watersons, Business Analysis and Computer Consultancy

Christopher W. Storey, John Robinson , Norman Gordon , Yves Hausammann

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationServices Marketing: Texts and Cases
EditorsSteve Baron , Kim Harris
Place of PublicationBasingstoke
PublisherPalgrave Macmillan
Pages256-261
Number of pages6
EditionSecond
ISBN (Print)033377793X, 9780333777930
Publication statusPublished - 2003

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