| Original language | English |
|---|---|
| Title of host publication | Services Marketing: Texts and Cases |
| Editors | Steve Baron , Kim Harris |
| Place of Publication | Basingstoke |
| Publisher | Palgrave Macmillan |
| Pages | 256-261 |
| Number of pages | 6 |
| Edition | Second |
| ISBN (Print) | 033377793X, 9780333777930 |
| Publication status | Published - 2003 |
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