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Case Study 7: Watersons, Business Analysis and Computer Consultancy

Christopher W. Storey, John Robinson , Norman Gordon , Yves Hausammann

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    Original languageEnglish
    Title of host publicationServices Marketing: Texts and Cases
    EditorsSteve Baron , Kim Harris
    Place of PublicationBasingstoke
    PublisherPalgrave Macmillan
    Pages256-261
    Number of pages6
    EditionSecond
    ISBN (Print)033377793X, 9780333777930
    Publication statusPublished - 2003

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