Chapter 27: Creating a business clinic

Rebecca Dutson, Nigel Coates

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Abstract

This chapter will focus on how universities can engage with businesses through experiential learning, specifically business consultancy. The Business Clinic consultancy module is based at Northumbria University and is a capstone module offering Undergraduate and Postgraduate students an alternative to the traditional dissertation. Giving them the opportunity to work with real clients on a live consultancy project. The chapter explores the process of business engagement, beginning with the initial stages of engagement and expectation setting with a potential client, the student group formation and initial client meeting, the tutor and client role throughout the consultancy project, then final report and client presentation and finally, discussing the opportunity for future business engagement research and curriculum design. This exploration into the journey of client engagement through the process of the consultancy project allows an alternative perspective of developing successful professional relationships within an educational institution.

Original languageEnglish
Title of host publicationHow to Enable Engagement Between Universities and Business
Subtitle of host publicationA Guide for Building Relationships
EditorsKathy Daniels, Saskia L. Hansen
Place of PublicationCheltenham, United Kingdom
PublisherEdward Elgar
Chapter27
Pages274-283
Number of pages10
Edition1st
ISBN (Electronic)9781035316809
ISBN (Print)9781035316793
DOIs
Publication statusPublished - 17 Sept 2024

Publication series

NameHow To Guides
PublisherEdward Elgar Publishing

Keywords

  • Business consultancy
  • Client
  • Engagement
  • Experiential learning

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