Abstract
A case study of a self-termed 'rural business' is used to deconstruct the concept of a rural business and shed light on specific features of 'operating in a rural area' and 'serving a rural population'. Alongside 'selling a rural product', the paper claims that these make up three parameters for categorising rural businesses. Highlighting these unique or niche features of a rural business makes is possible to recognise values that extend beyond financial measures. As such, this research provides a mechanism to support rural policy aimed at delivering both economic and community development objectives.
Original language | English |
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Pages (from-to) | 499-506 |
Number of pages | 8 |
Journal | Journal of Rural Studies |
Volume | 28 |
Issue number | 4 |
Early online date | 15 Sep 2012 |
DOIs | |
Publication status | Published - 1 Oct 2012 |
Externally published | Yes |