Abstract
A case study of a self-termed 'rural business' is used to deconstruct the concept of a rural business and shed light on specific features of 'operating in a rural area' and 'serving a rural population'. Alongside 'selling a rural product', the paper claims that these make up three parameters for categorising rural businesses. Highlighting these unique or niche features of a rural business makes is possible to recognise values that extend beyond financial measures. As such, this research provides a mechanism to support rural policy aimed at delivering both economic and community development objectives.
| Original language | English |
|---|---|
| Pages (from-to) | 499-506 |
| Number of pages | 8 |
| Journal | Journal of Rural Studies |
| Volume | 28 |
| Issue number | 4 |
| Early online date | 15 Sept 2012 |
| DOIs | |
| Publication status | Published - 1 Oct 2012 |
| Externally published | Yes |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 8 Decent Work and Economic Growth
Keywords
- Rural business
- Rural economy
- Rural society
- Self-employment
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