Chinese Perceptions of Rio's destination image before and after the 2016 Olympics

Dongfeng Liu*, Geoff Dickson, Jinming Zheng

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

Abstract

This study investigates Chinese perceptions of Rio’s destination image before and after the 2016 Olympics. Samples of 573 and 564 residents from Shanghai were surveyed before and after the event. The Olympics raised awareness of Rio and as an Olympic host city. Post-games perceptions of affective image and tourist attractions were higher for people aware that Rio had hosted the Olympics. However, pre-games perceptions of tourism infrastructure and service in Rio were lower for participants aware that Rio would host the Olympics, and that the post-games perceptions of tourism infrastructure and service were lower than pre-games perceptions.
Original languageEnglish
Pages (from-to)894-904
Number of pages11
JournalAsia Pacific Journal of Tourism Research
Volume26
Issue number8
Early online date14 Jun 2021
DOIs
Publication statusPublished - 3 Aug 2021

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