Combining visualisation and choice experiments in built environment research

Anne-Marie Davies, R. Laing, Stephen Scott

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

10 Citations (Scopus)

Abstract

This paper reports results from a project that combined the visualisation of streetscapes with environmental economics. The particular economic methodology employed was choice experimentation, which has previously tended to use text to convey scenarios between which respondents make choices. The research investigated how the visual impact Of streetscapes could be incorporated in choice experiments through the use of 3D computer generated visualisations. Data was gathered initially through an Internet based survey, and replicated later using a high specification stand-alone machine. This paper identifies strengths and weaknesses in the approach, and reports results pertaining to effectiveness and practicality of the methodology. Using visualisation offers many potential benefits to the field of choice experimentation, and application within the built environment merits further development.

Original languageEnglish
Title of host publicationProceedings - 6th International Conference on Information Visualisation, IV 2002
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages785-790
Number of pages6
ISBN (Electronic)0769516564
DOIs
Publication statusPublished - 2002
Externally publishedYes
Event6th International Conference on Information Visualisation, IV 2002 - London, United Kingdom
Duration: 10 Jul 200212 Jul 2002

Publication series

NameProceedings of the International Conference on Information Visualisation
Volume2002-January
ISSN (Print)1093-9547

Conference

Conference6th International Conference on Information Visualisation, IV 2002
Country/TerritoryUnited Kingdom
CityLondon
Period10/07/0212/07/02

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