Common Culture’s Tips For Artists in “Now I Gotta Reason”

“NOW I GOTTA REASON” showcases artists who place themselves within communities as enablers, adding creative solutions, answering questions and creating sustainable and valued projects. The participants came together to jointly create a series of architectural wooden structures, housing activity which will happen during the exhibition including artist critiques and participatory events as well as active installations. The exhibition content and events programme built and develop over the course of the exhibition, exploring the activity and economy of exhibition making and systems of use value and exchange. The galleries were turned into practical and usable spaces where the audience could participate, both as contributor and recipient. As well as being a useful entity in itself, the exhibition reflected on a significant shift in artists’ practice in recent years towards an activity whose primary concern is not one solely of aesthetic sensibility and the production of esoteric artefacts for the art market, but of a purposeful practicality; an attempt to create a relevance and genuinely useful role for art, culture and artistic activity in society. Common Culture presented a commissioned publication ' Common Culture's Tips For Artists' which ironically reflected on their own experience as artists and offered commentary on how to approach situations encountered in the art world.