Abstract
The public health communication challenges that arise in times of infectious disease threats (IDTs) were examined using the Risk Amplification through Media Spread (RAMS) Framework and in-depth phone interviews with 40 national, state, and local public health information officers (PIOs). Interviewees shared their experiences and insights related to how IDTs are communicated to the public, including the different types of traditional and social media used, how they develop and assess IDT messages, and their perceptions regarding the IDT risk amplification process. Theoretical and practical implications for health public relations and public health communication are discussed.
| Original language | English |
|---|---|
| Pages (from-to) | 167-177 |
| Number of pages | 11 |
| Journal | Public Relations Review |
| Volume | 45 |
| Issue number | 1 |
| Early online date | 19 Dec 2018 |
| DOIs | |
| Publication status | Published - 1 Mar 2019 |
Keywords
- Health communication
- Health information officers
- Infectious disease threats
- Risk amplification
- Social media