Communicating corporate social responsibility as buffer for a crisis: empty promises or smart strategy

Christian Brunner, Franz-Rudolf Esch, Nadine Kinscher

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Accepted/In press - 24 Jun 2011
Event	10th International Conference on Research in Advertising (ICORIA) - Berlin, Germany Duration: 24 Jun 2011 → …

Conference	10th International Conference on Research in Advertising (ICORIA)
Period	24/06/11 → …

Access to Document

@conference{235accfadd9d4762bb24c7713ae2b086,

title = "Communicating corporate social responsibility as buffer for a crisis: empty promises or smart strategy",

author = "Christian Brunner and Franz-Rudolf Esch and Nadine Kinscher",

year = "2011",

month = jun,

day = "24",

language = "English",

note = "10th International Conference on Research in Advertising (ICORIA) ; Conference date: 24-06-2011",

}