Communicating in the new interactive marketspace

Wilson Ozuem*, Kerry E. Howell, Geoff Lancaster

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

98 Citations (Scopus)


Dive into the research topics of 'Communicating in the new interactive marketspace'. Together they form a unique fingerprint.

Social Sciences

Computer Science

Economics, Econometrics and Finance