Communicating with Audiences and Stakeholders

Mary Devereux; Anne Peirson-Smith

doi:10.1108/978-1-83753-722-820252003

Communicating with Audiences and Stakeholders

Mary Devereux, Anne Peirson-Smith

School of Design Arts and Creative Industries

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

There was a time when public relations (PR) was synonymous with media relations (Grunig & Repper, 1992). If we wanted to indirectly tell a story to our audience or stakeholders, we first had to reach the media. These days, of course, media relations is just one way to publish news and content, and this chapter will look at the multiple channels available to us (Johnston, 2020). That said, media still forms a key element in our repertoire, and building mutually respectful relationships with the media remains a critical part of that PR effort as a way of getting the message out to key stakeholders (Dilenschneider, 2022; Gregory, 2020).

Original language	English
Title of host publication	Public Relations in Asia Pacific
Subtitle of host publication	Communicating Effectively Across Cultures
Editors	Mary Devereux, Anne Peirson-Smith
Place of Publication	Leeds, United Kingdom
Publisher	Emerald
Chapter	3
Pages	49-70
Number of pages	22
Edition	2nd
ISBN (Electronic)	9781837537228, 9781837537242
ISBN (Print)	9781837537259
DOIs	https://doi.org/10.1108/978-1-83753-722-820252003
Publication status	Published - 9 Dec 2025

Access to Document

10.1108/978-1-83753-722-820252003

11 Chapter
1 Book

Building and Defending Corporate Reputation
Devereux, M. & Peirson-Smith, A., 9 Dec 2025, Public Relations in Asia Pacific: Communicating Effectively Across Cultures. Devereux, M. & Peirson-Smith, A. (eds.). 2nd ed. Leeds, United Kingdom: Emerald, p. 71-90 20 p.
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Consumer PR
Devereux, M. & Peirson-Smith, A., 9 Dec 2025, Public Relations in Asia Pacific: Communicating Effectively Across Cultures. Devereux, M. & Peirson-Smith, A. (eds.). 2nd ed. Leeds, United Kingdom: Emerald, p. 189-228 40 p.
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Financial and Investor Communications
Devereux, M. & Peirson-Smith, A., 9 Dec 2025, Public Relations in Asia Pacific: Communicating Effectively Across Cultures. Devereux, M. & Peirson-Smith, A. (eds.). 2nd ed. Leeds, United Kingdom: Emerald, p. 145-166 22 p.
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Cite this

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abstract = "There was a time when public relations (PR) was synonymous with media relations (Grunig \& Repper, 1992). If we wanted to indirectly tell a story to our audience or stakeholders, we first had to reach the media. These days, of course, media relations is just one way to publish news and content, and this chapter will look at the multiple channels available to us (Johnston, 2020). That said, media still forms a key element in our repertoire, and building mutually respectful relationships with the media remains a critical part of that PR effort as a way of getting the message out to key stakeholders (Dilenschneider, 2022; Gregory, 2020).",

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Communicating with Audiences and Stakeholders

Abstract

Access to Document

Fingerprint

Research output

Building and Defending Corporate Reputation

Consumer PR

Financial and Investor Communications

Cite this