This paper conceptualizes the techno-environmental habitus to explore differentiation among media users and their climate change awareness by adopting a dynamic concept that takes into consideration both pre-existing conditions and interactions with the technological field of action. The paper investigates the characteristics of multi-layered dispositions towards climate change in the UK through an online survey of a representative sample of the UK population (N=1,013). Results show that, despite the predominance of advocacy positions, four different techno-environmental habitus point to a fragmented landscape, but also a “chameleon”, transformative capacity of habitus, given that some common traits are shared by the groups. Beyond the four different patterns related to techno-environmental attitudes, one of the most interesting findings relates to the fatalistic techno-environmental habitus, which presents some traits in common with the scepticism and advocacy approaches but tends to be discouraged with regard to taking action. The identification of the nuances of techno-environmental habitus is relevant for climate change policy implementation because they may facilitate or hinder both individual and collective action.