Conceptualizing Emerging Technology in Local Contexts: An Ethnographic Study of RFID in an Emirate’s Farming Industry

Situated in an emirate’s farming industry, this ethnographic study develops a framework to help bridge the existing knowledge gap about what and how local contexts interact with emerging technology, RFID in particular. Findings suggest that numerous local factors pertaining to the researched emirate’s unique environmental, project, cultural, and societal/political contexts shape and/or are reshaped by RFID implementation. For example, geographic landscape demands systems modification and device adaptation; religious custom increases project difficulty, and the systems, in turn, requires changes in certain religious practice; the notion of social sustainability establishes objectives for RFID project, while the latter helps reshape social welfare systems. As these local factors have rarely been empirically examined, my framework can help contribute to future RFID implementation in different local contexts. More specifically, insights gained urge stakeholders involved to carefully manage unique factors of the emirate or similar contexts for intended RFID projects. The findings also suggest that stakeholders should be aware of RFID’s reshaping effects on the local context particularly because those effects might be unexpected.