Conducting Evaluation Research with Exercise Referral Schemes as an Insider

The case aims to highlight key methodological and ethical challenges faced whilst conducting mixed methods evaluation research as an insider with a senior position in an exercise referral organization. This case derives from a PhD study exploring the expectations and experiences of participants in an exercise referral scheme for people with non-communicable diseases in northeast England. This case focuses mainly on the qualitative element of the evaluation and gives insight into the value of longitudinal semi-structured interviews as a research tool and the use of a framework approach to analyse the data. It explores some the benefits and dilemmas involved in conducting insider research, and discusses how using a reflective diary can raise awareness of bias; help develop research skills and aid analysis