Constituents of dynamic marketing capability: Strategic fit and heterogeneity in export performance

Mohammad Tayeenul Hoque, Prithwiraj Nath, Mohammad Faisal Ahammad*, Nikolaos Tzokas, Nick Yip

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

18 Citations (Scopus)
12 Downloads (Pure)

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Social Sciences

Economics, Econometrics and Finance