Consumer acceptance of novel vegetable containing bread products as a potential vehicle to increase vegetable consumption

Ditte Hobbs, Trevor George, Julie Lovegrove, Lisa Methven

Research output: Contribution to journalArticle

Abstract

Daily intakes of 400g of fruits and vegetables are recommended in the UK for the prevention of chronic diseases. Despite initiatives to increase consumption, current fruit and vegetable intake is below recommendations. Bread is consumed by the majority of people in Western societies and is particularly amenable to vegetable inclusion. Therefore, enriching bread with vegetables may be a potential vehicle to increase vegetable consumption. The aim of this study was to investigate consumer acceptance of bread products containing vegetables.
Original languageEnglish
Pages (from-to)E87
JournalProceedings of the Nutrition Society
Volume71
Issue numberOCE2
DOIs
Publication statusPublished - 1 Jan 2012

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