Consumer acceptance of novel vegetable containing bread products as a potential vehicle to increase vegetable consumption

Ditte Hobbs; Trevor George; Julie Lovegrove; Lisa Methven

doi:10.1017/S0029665112001449

Consumer acceptance of novel vegetable containing bread products as a potential vehicle to increase vegetable consumption

Ditte Hobbs, Trevor George, Julie Lovegrove, Lisa Methven

Northumbria University

Research output: Contribution to journal › Article

Abstract

Daily intakes of 400g of fruits and vegetables are recommended in the UK for the prevention of chronic diseases. Despite initiatives to increase consumption, current fruit and vegetable intake is below recommendations. Bread is consumed by the majority of people in Western societies and is particularly amenable to vegetable inclusion. Therefore, enriching bread with vegetables may be a potential vehicle to increase vegetable consumption. The aim of this study was to investigate consumer acceptance of bread products containing vegetables.

Original language	English
Pages (from-to)	E87
Journal	Proceedings of the Nutrition Society
Volume	71
Issue number	OCE2
DOIs	https://doi.org/10.1017/S0029665112001449
Publication status	Published - 1 Jan 2012

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title = "Consumer acceptance of novel vegetable containing bread products as a potential vehicle to increase vegetable consumption",

abstract = "Daily intakes of 400g of fruits and vegetables are recommended in the UK for the prevention of chronic diseases. Despite initiatives to increase consumption, current fruit and vegetable intake is below recommendations. Bread is consumed by the majority of people in Western societies and is particularly amenable to vegetable inclusion. Therefore, enriching bread with vegetables may be a potential vehicle to increase vegetable consumption. The aim of this study was to investigate consumer acceptance of bread products containing vegetables.",

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AB - Daily intakes of 400g of fruits and vegetables are recommended in the UK for the prevention of chronic diseases. Despite initiatives to increase consumption, current fruit and vegetable intake is below recommendations. Bread is consumed by the majority of people in Western societies and is particularly amenable to vegetable inclusion. Therefore, enriching bread with vegetables may be a potential vehicle to increase vegetable consumption. The aim of this study was to investigate consumer acceptance of bread products containing vegetables.

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DO - 10.1017/S0029665112001449

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JO - Proceedings of the Nutrition Society

JF - Proceedings of the Nutrition Society

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Consumer acceptance of novel vegetable containing bread products as a potential vehicle to increase vegetable consumption

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