Consumer buying behaviour

Hina Khan

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    Original languageEnglish
    Title of host publicationPrinciples of Marketing: A value based approach
    EditorsTunji Gbadamosi
    Place of PublicationBasingstoke
    PublisherMacmillan
    ISBN (Print)978-0-230-39270-0
    Publication statusPublished - Dec 2013

    Cite this