Consumer buying behaviour

Hina Khan

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationPrinciples of Marketing: A value based approach
EditorsTunji Gbadamosi
Place of PublicationBasingstoke
PublisherMacmillan
ISBN (Print)978-0-230-39270-0
Publication statusPublished - Dec 2013

Cite this