Original language | English |
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Title of host publication | Principles of Marketing: A value based approach |
Editors | Tunji Gbadamosi |
Place of Publication | Basingstoke |
Publisher | Macmillan |
ISBN (Print) | 978-0-230-39270-0 |
Publication status | Published - Dec 2013 |
Consumer buying behaviour
Hina Khan
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review