| Original language | English |
|---|---|
| Title of host publication | Principles of Marketing: A value based approach |
| Editors | Tunji Gbadamosi |
| Place of Publication | Basingstoke |
| Publisher | Macmillan |
| ISBN (Print) | 978-0-230-39270-0 |
| Publication status | Published - Dec 2013 |
Consumer buying behaviour
Hina Khan
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review