Consumer Evaluations of Multi-Product Food Bundles: A Process Analysis

Anders Wappling; Heather Farley; Gillian Armstrong; Paul Slater

Consumer Evaluations of Multi-Product Food Bundles: A Process Analysis

Anders Wappling, Heather Farley, Gillian Armstrong, Paul Slater

Business and Management

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - Jul 2014
Event	47th Academy of Marketing Conference: Marketing dimensions: People, places and spaces - Bournemouth University, Bournemouth, United Kingdom Duration: 7 Jul 2014 → 10 Jul 2014 https://www.academyofmarketing.org/conference/conference-history/conference-2014/ http://https://www.academyofmarketing.org/ http://https://www.academyofmarketing.org/conference-2014/am2014-conference-programme-documentation

Conference

Conference	47th Academy of Marketing Conference
Country/Territory	United Kingdom
City	Bournemouth
Period	7/07/14 → 10/07/14
Internet address	https://www.academyofmarketing.org/conference/conference-history/conference-2014/ http://https://www.academyofmarketing.org/ http://https://www.academyofmarketing.org/conference-2014/am2014-conference-programme-documentation

Cite this

@conference{3926dba289e946a48ff91bdf4498cc66,

title = "Consumer Evaluations of Multi-Product Food Bundles: A Process Analysis",

author = "Anders Wappling and Heather Farley and Gillian Armstrong and Paul Slater",

year = "2014",

month = jul,

language = "English",

note = "47th Academy of Marketing Conference : Marketing dimensions: People, places and spaces ; Conference date: 07-07-2014 Through 10-07-2014",

url = "https://www.academyofmarketing.org/conference/conference-history/conference-2014/, http://https://www.academyofmarketing.org/, http://https://www.academyofmarketing.org/conference-2014/am2014-conference-programme-documentation",

}