Consumer Evaluations of Multi-Product Food Bundles: Development and Validation of a Theory-driven Model

Anders Wappling, Heather Farley, Klaus Schoefer, Gillian Armstrong, Paul Slater

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 6 Sep 2013
Event12th International Colloquium on Non-Profit, Arts, Heritage and Social Marketing, Academy of Marketing - Edinburgh
Duration: 6 Sep 2013 → …

Conference

Conference12th International Colloquium on Non-Profit, Arts, Heritage and Social Marketing, Academy of Marketing
Period6/09/13 → …

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