Consumer Evaluations of Multi-Product Food Bundles: Development and Validation of a Theory-driven Model

Anders Wappling, Heather Farley, Klaus Schoefer, Gillian Armstrong, Paul Slater

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 6 Sept 2013
Event	12th International Colloquium on Non-Profit, Arts, Heritage and Social Marketing, Academy of Marketing - Edinburgh Duration: 6 Sept 2013 → …

Conference	12th International Colloquium on Non-Profit, Arts, Heritage and Social Marketing, Academy of Marketing
Period	6/09/13 → …

Cite this

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title = "Consumer Evaluations of Multi-Product Food Bundles: Development and Validation of a Theory-driven Model",

author = "Anders Wappling and Heather Farley and Klaus Schoefer and Gillian Armstrong and Paul Slater",

year = "2013",

month = sep,

day = "6",

language = "English",

note = "12th International Colloquium on Non-Profit, Arts, Heritage and Social Marketing, Academy of Marketing ; Conference date: 06-09-2013",

}

TY - CONF

T1 - Consumer Evaluations of Multi-Product Food Bundles: Development and Validation of a Theory-driven Model

AU - Wappling, Anders

AU - Farley, Heather

AU - Schoefer, Klaus

AU - Armstrong, Gillian

AU - Slater, Paul

PY - 2013/9/6

Y1 - 2013/9/6

M3 - Paper

T2 - 12th International Colloquium on Non-Profit, Arts, Heritage and Social Marketing, Academy of Marketing

Y2 - 6 September 2013

ER -