Consumer Evaluations Of Multi-Product Food Bundles: The Impact Of Constituent Products On Evaluations Of Complementary And Variety Bundles

Anders Wappling; Heather Farley; Klaus Schoefer; Gillian Armstrong; Paul Slater

Consumer Evaluations Of Multi-Product Food Bundles: The Impact Of Constituent Products On Evaluations Of Complementary And Variety Bundles

Anders Wappling, Heather Farley, Klaus Schoefer, Gillian Armstrong, Paul Slater

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 11 Sept 2014
Event	BAM 2014: The Role of the Business School in Supporting Economic and Social Development - Belfast Duration: 11 Sept 2014 → … http://www.bam.ac.uk/civicrm/event/info?id=1971 https://www.bam.ac.uk/civicrm/event/info?id=1971&reset=1&utm_source=conference-alerts-web&utm_medium=online-advert&utm_campaign=bam2014

Conference

Conference	BAM 2014: The Role of the Business School in Supporting Economic and Social Development
Period	11/09/14 → …
Internet address	http://www.bam.ac.uk/civicrm/event/info?id=1971 https://www.bam.ac.uk/civicrm/event/info?id=1971&reset=1&utm_source=conference-alerts-web&utm_medium=online-advert&utm_campaign=bam2014

Access to Document

https://www.bam.ac.uk/sites/bam.ac.uk/files/BAM%202014-Programme.pdf

Cite this

Wappling, A., Farley, H., Schoefer, K., Armstrong, G., & Slater, P. (2014). Consumer Evaluations Of Multi-Product Food Bundles: The Impact Of Constituent Products On Evaluations Of Complementary And Variety Bundles. Paper presented at BAM 2014: The Role of the Business School in Supporting Economic and Social Development. https://www.bam.ac.uk/sites/bam.ac.uk/files/BAM%202014-Programme.pdf

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title = "Consumer Evaluations Of Multi-Product Food Bundles: The Impact Of Constituent Products On Evaluations Of Complementary And Variety Bundles",

author = "Anders Wappling and Heather Farley and Klaus Schoefer and Gillian Armstrong and Paul Slater",

year = "2014",

month = sep,

day = "11",

language = "English",

note = "BAM 2014: The Role of the Business School in Supporting Economic and Social Development ; Conference date: 11-09-2014",

url = "http://www.bam.ac.uk/civicrm/event/info?id=1971, https://www.bam.ac.uk/civicrm/event/info?id=1971&reset=1&utm_source=conference-alerts-web&utm_medium=online-advert&utm_campaign=bam2014",

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Wappling, A, Farley, H, Schoefer, K, Armstrong, G & Slater, P 2014, 'Consumer Evaluations Of Multi-Product Food Bundles: The Impact Of Constituent Products On Evaluations Of Complementary And Variety Bundles', Paper presented at BAM 2014: The Role of the Business School in Supporting Economic and Social Development, 11/09/14. <https://www.bam.ac.uk/sites/bam.ac.uk/files/BAM%202014-Programme.pdf>

Consumer Evaluations Of Multi-Product Food Bundles: The Impact Of Constituent Products On Evaluations Of Complementary And Variety Bundles. / Wappling, Anders; Farley, Heather; Schoefer, Klaus et al.
2014. Paper presented at BAM 2014: The Role of the Business School in Supporting Economic and Social Development.

Research output: Contribution to conference › Paper › peer-review

TY - CONF

T1 - Consumer Evaluations Of Multi-Product Food Bundles: The Impact Of Constituent Products On Evaluations Of Complementary And Variety Bundles

AU - Wappling, Anders

AU - Farley, Heather

AU - Schoefer, Klaus

AU - Armstrong, Gillian

AU - Slater, Paul

PY - 2014/9/11

Y1 - 2014/9/11

M3 - Paper

T2 - BAM 2014: The Role of the Business School in Supporting Economic and Social Development

Y2 - 11 September 2014

ER -