Consumer perceptions of online review helpfulness

Raffaele Filieri, Fraser McLeay, Bruce Tsui

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 25 May 2016
EventEuropean Academy of Marketing Conferene (EMAC 2016) - Oslo
Duration: 25 May 2016 → …
http://www.emac2016.org/preliminaryprogramme.cfm

Conference

ConferenceEuropean Academy of Marketing Conferene (EMAC 2016)
Period25/05/16 → …
Internet address

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