Consumer PR

Mary Devereux; Anne Peirson-Smith

doi:10.1108/978-1-83753-722-820252010

Consumer PR

Mary Devereux, Anne Peirson-Smith

School of Design Arts and Creative Industries

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

It’s the weekend, and you plan to log onto your favorite streaming service. You scroll through your mobile. The latest blockbuster superhero movie, Talisman, catches your eye as the visuals in the small movie poster on the pay-to-view subscription streaming site look intriguing. You have not heard anything about this film at all – so you turn back to the advert and take a closer look and start to read, “Prepare to enter another universe to do battle with the awesome power of Talisman! One man – one machine. An astonishing triumph of good over evil!”

It sounds great – but the hyped language puts you off more than a little, so you log onto online review sites, Rotten Tomatoes, IMDb and Metacritic where you read media and viewer reviews about the movie.

Original language	English
Title of host publication	Public Relations in Asia Pacific
Subtitle of host publication	Communicating Effectively Across Cultures
Editors	Mary Devereux, Anne Peirson-Smith
Place of Publication	Leeds, United Kingdom
Publisher	Emerald
Chapter	10
Pages	189-228
Number of pages	40
Edition	2nd
ISBN (Electronic)	9781837537228, 9781837537242
ISBN (Print)	9781837537259
DOIs	https://doi.org/10.1108/978-1-83753-722-820252010
Publication status	Published - 9 Dec 2025

Access to Document

10.1108/978-1-83753-722-820252010

11 Chapter
1 Book

Building and Defending Corporate Reputation
Devereux, M. & Peirson-Smith, A., 9 Dec 2025, Public Relations in Asia Pacific: Communicating Effectively Across Cultures. Devereux, M. & Peirson-Smith, A. (eds.). 2nd ed. Leeds, United Kingdom: Emerald, p. 71-90 20 p.
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Communicating with Audiences and Stakeholders
Devereux, M. & Peirson-Smith, A., 9 Dec 2025, Public Relations in Asia Pacific: Communicating Effectively Across Cultures. Devereux, M. & Peirson-Smith, A. (eds.). 2nd ed. Leeds, United Kingdom: Emerald, p. 49-70 22 p.
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
Financial and Investor Communications
Devereux, M. & Peirson-Smith, A., 9 Dec 2025, Public Relations in Asia Pacific: Communicating Effectively Across Cultures. Devereux, M. & Peirson-Smith, A. (eds.). 2nd ed. Leeds, United Kingdom: Emerald, p. 145-166 22 p.
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Cite this

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title = "Consumer PR",

abstract = "It{\textquoteright}s the weekend, and you plan to log onto your favorite streaming service. You scroll through your mobile. The latest blockbuster superhero movie, Talisman, catches your eye as the visuals in the small movie poster on the pay-to-view subscription streaming site look intriguing. You have not heard anything about this film at all – so you turn back to the advert and take a closer look and start to read, “Prepare to enter another universe to do battle with the awesome power of Talisman! One man – one machine. An astonishing triumph of good over evil!” It sounds great – but the hyped language puts you off more than a little, so you log onto online review sites, Rotten Tomatoes, IMDb and Metacritic where you read media and viewer reviews about the movie.",

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N2 - It’s the weekend, and you plan to log onto your favorite streaming service. You scroll through your mobile. The latest blockbuster superhero movie, Talisman, catches your eye as the visuals in the small movie poster on the pay-to-view subscription streaming site look intriguing. You have not heard anything about this film at all – so you turn back to the advert and take a closer look and start to read, “Prepare to enter another universe to do battle with the awesome power of Talisman! One man – one machine. An astonishing triumph of good over evil!” It sounds great – but the hyped language puts you off more than a little, so you log onto online review sites, Rotten Tomatoes, IMDb and Metacritic where you read media and viewer reviews about the movie.

AB - It’s the weekend, and you plan to log onto your favorite streaming service. You scroll through your mobile. The latest blockbuster superhero movie, Talisman, catches your eye as the visuals in the small movie poster on the pay-to-view subscription streaming site look intriguing. You have not heard anything about this film at all – so you turn back to the advert and take a closer look and start to read, “Prepare to enter another universe to do battle with the awesome power of Talisman! One man – one machine. An astonishing triumph of good over evil!” It sounds great – but the hyped language puts you off more than a little, so you log onto online review sites, Rotten Tomatoes, IMDb and Metacritic where you read media and viewer reviews about the movie.

U2 - 10.1108/978-1-83753-722-820252010

DO - 10.1108/978-1-83753-722-820252010

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BT - Public Relations in Asia Pacific

A2 - Devereux, Mary

A2 - Peirson-Smith, Anne

PB - Emerald

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ER -

Consumer PR

Abstract

Access to Document

Research output

Building and Defending Corporate Reputation

Communicating with Audiences and Stakeholders

Financial and Investor Communications

Cite this