| Original language | English |
|---|---|
| Title of host publication | Consumerism in Business and Marketing: Concepts and Practices |
| Editors | Hans Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni |
| Publisher | IGI Global |
| Pages | 244-263 |
| Publication status | Published - 5 Feb 2014 |
Consumer Preferences and Key Aspects of Tourism and Hospitality Marketing on Island Destinations
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review