Consumers' attitudes regarding non-deceptive counterfeit brands in the UK and China

Xuemei Bian, Cleopatra Veloutsou

Research output: Contribution to journal › Article › peer-review

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@article{38bda42ff91f40e1b44b5973aaf700a2,

title = "Consumers' attitudes regarding non-deceptive counterfeit brands in the UK and China",

keywords = "consumer behaviour, consumer attitudes, counterfeiting, China, UK",

author = "Xuemei Bian and Cleopatra Veloutsou",

year = "2007",

month = feb,

day = "28",

doi = "10.1057/palgrave.bm.2550046",

language = "English",

volume = "14",

pages = "211--222",

journal = "Journal of Brand Management",

issn = "1350-231X",

publisher = "Macmillan",

number = "3",

}

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T1 - Consumers' attitudes regarding non-deceptive counterfeit brands in the UK and China

AU - Bian, Xuemei

AU - Veloutsou, Cleopatra

PY - 2007/2/28

Y1 - 2007/2/28

KW - consumer behaviour

KW - consumer attitudes

KW - counterfeiting

KW - China

KW - UK

U2 - 10.1057/palgrave.bm.2550046

DO - 10.1057/palgrave.bm.2550046

M3 - Article

SN - 1350-231X

VL - 14

SP - 211

EP - 222

JO - Journal of Brand Management

JF - Journal of Brand Management

IS - 3

ER -