Consumers’ Attitudes Regarding Non-deceptive Counterfeit Brands in the UK and China

Xuemei Bian, Cleopatra Veloutsou

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    Original languageEnglish
    Title of host publicationAdvances in Chinese Brand Management
    EditorsJ. Balmer, W. Chen
    PublisherPalgrave Macmillan
    Number of pages331
    ISBN (Electronic)978-1-352-00011-5
    ISBN (Print)978-1-352-00010-8
    Publication statusPublished - 2017

    Publication series

    NameJournal of Brand Management: Advanced Collections

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