Consumption

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Abstract

Chapter Highlights

 From the late nineteenth century football has cultivated consumers.
 The multi-national adoption of neo-liberalism in the 1980’s contributed towards the
intensification of the consumer experience in football.
 Whilst there is no single consumption theory, there are a number of complimentary,
overlapping and sometimes contradictory theoretical explanations that can be applied to
football.
 Some theories emphasize the position of capitalist exploitation in football, whilst others place
consumers as communicators and rational decision makers.
Original languageEnglish
Title of host publicationStudying Football
EditorsEllis Cashmore, Kevin Dixon
Place of PublicationLondon
PublisherTaylor & Francis
Chapter10
Pages154-179
Number of pages26
Edition1
ISBN (Electronic)9781315737072
ISBN (Print)9781138830738
DOIs
Publication statusPublished - Mar 2016
Externally publishedYes

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