Abstract
Chapter Highlights
From the late nineteenth century football has cultivated consumers.
The multi-national adoption of neo-liberalism in the 1980’s contributed towards the
intensification of the consumer experience in football.
Whilst there is no single consumption theory, there are a number of complimentary,
overlapping and sometimes contradictory theoretical explanations that can be applied to
football.
Some theories emphasize the position of capitalist exploitation in football, whilst others place
consumers as communicators and rational decision makers.
From the late nineteenth century football has cultivated consumers.
The multi-national adoption of neo-liberalism in the 1980’s contributed towards the
intensification of the consumer experience in football.
Whilst there is no single consumption theory, there are a number of complimentary,
overlapping and sometimes contradictory theoretical explanations that can be applied to
football.
Some theories emphasize the position of capitalist exploitation in football, whilst others place
consumers as communicators and rational decision makers.
| Original language | English |
|---|---|
| Title of host publication | Studying Football |
| Editors | Ellis Cashmore, Kevin Dixon |
| Place of Publication | London |
| Publisher | Taylor & Francis |
| Chapter | 10 |
| Pages | 154-179 |
| Number of pages | 26 |
| Edition | 1 |
| ISBN (Electronic) | 9781315737072 |
| ISBN (Print) | 9781138830738 |
| DOIs | |
| Publication status | Published - Mar 2016 |
| Externally published | Yes |