Contextual Marketing: Appropriate Vocabulary for Marketing in SMEs

Paul Copley

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - Jan 2003
Event	Academy of Marketing Special Interest Group in the Marketing/Entrepreneurship Interface - University of Gloucestershire Duration: 1 Jan 2003 → … http://www.academyofmarketing.org/sigs/special-interest-groups.html

Conference	Academy of Marketing Special Interest Group in the Marketing/Entrepreneurship Interface
Period	1/01/03 → …
Internet address	http://www.academyofmarketing.org/sigs/special-interest-groups.html

Cite this

@conference{f203f00f9c304759ac9b81df8025dded,

title = "Contextual Marketing: Appropriate Vocabulary for Marketing in SMEs",

author = "Paul Copley",

year = "2003",

month = jan,

language = "English",

note = "Academy of Marketing Special Interest Group in the Marketing/Entrepreneurship Interface ; Conference date: 01-01-2003",

url = "http://www.academyofmarketing.org/sigs/special-interest-groups.html",

}