Contextual Marketing: Appropriate Vocabulary for Marketing in SMEs

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - Jan 2003
EventAcademy of Marketing Special Interest Group in the Marketing/Entrepreneurship Interface - University of Gloucestershire
Duration: 1 Jan 2003 → …
http://www.academyofmarketing.org/sigs/special-interest-groups.html

Conference

ConferenceAcademy of Marketing Special Interest Group in the Marketing/Entrepreneurship Interface
Period1/01/03 → …
Internet address

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