Contextual Marketing: Marketing in Practice is Different to Much of the Textbook Theory

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 2002
EventProceedings of the Academy of Marketing Special Interest Group on the Marketing/Entrepreneurship Interface - Oxford Brookes University Business School
Duration: 1 Jan 2002 → …
http://www.academyofmarketing.org/

Conference

ConferenceProceedings of the Academy of Marketing Special Interest Group on the Marketing/Entrepreneurship Interface
Period1/01/02 → …
Internet address

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