Contextual Marketing: Marketing in Practice is Different to Much of the Textbook Theory

Paul Copley

    Research output: Contribution to conferencePaperpeer-review

    Original languageEnglish
    Publication statusPublished - 2002
    EventProceedings of the Academy of Marketing Special Interest Group on the Marketing/Entrepreneurship Interface - Oxford Brookes University Business School
    Duration: 1 Jan 2002 → …
    http://www.academyofmarketing.org/

    Conference

    ConferenceProceedings of the Academy of Marketing Special Interest Group on the Marketing/Entrepreneurship Interface
    Period1/01/02 → …
    Internet address

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