Contextual Marketing: Marketing in Practice is Different to Much of the Textbook Theory

Paul Copley

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2002
Event	Proceedings of the Academy of Marketing Special Interest Group on the Marketing/Entrepreneurship Interface - Oxford Brookes University Business School Duration: 1 Jan 2002 → … http://www.academyofmarketing.org/

Conference	Proceedings of the Academy of Marketing Special Interest Group on the Marketing/Entrepreneurship Interface
Period	1/01/02 → …
Internet address	http://www.academyofmarketing.org/

Cite this

@conference{c33ed0b784f54aa99a2ee36844220926,

title = "Contextual Marketing: Marketing in Practice is Different to Much of the Textbook Theory",

author = "Paul Copley",

year = "2002",

language = "English",

note = "Proceedings of the Academy of Marketing Special Interest Group on the Marketing/Entrepreneurship Interface ; Conference date: 01-01-2002",

url = "http://www.academyofmarketing.org/",

}