Contextualising open innovation and co-opetition in business-to-business business model innovation: A narrative review

Steven Pattinson; David M Brown; Nicole EL Maalouf

Contextualising open innovation and co-opetition in business-to-business business model innovation: A narrative review

Steven Pattinson, David M Brown, Nicole EL Maalouf

Newcastle Business School

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	The Sage Handbook of Industrial Marketing
Editors	Adam Lindgreen, Thomas Fotiadis, Catherine Pardo, C. Anthony Di Benedetto, Dimitris Folinas, Pete Naudé
Place of Publication	London, United Kingdom
Publisher	SAGE
Chapter	23
Edition	1st
ISBN (Electronic)	9781036229474
ISBN (Print)	9781036201272
Publication status	Published - 1 Dec 2025

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 9 Industry, Innovation, and Infrastructure

Access to Document

https://uk.sagepub.com/en-gb/eur/the-sage-handbook-of-industrial-marketing/book291237

Embargoed Document

Chapter 23 Accepted
Accepted author manuscript, 400 KB
Embargo ends: 1/12/27

Cite this

Pattinson, S., Brown, D. M., & EL Maalouf, N. (2025). Contextualising open innovation and co-opetition in business-to-business business model innovation: A narrative review. In A. Lindgreen, T. Fotiadis, C. Pardo, C. A. Di Benedetto, D. Folinas, & P. Naudé (Eds.), The Sage Handbook of Industrial Marketing (1st ed.). SAGE. https://uk.sagepub.com/en-gb/eur/the-sage-handbook-of-industrial-marketing/book291237

Pattinson, Steven ; Brown, David M ; EL Maalouf, Nicole. / Contextualising open innovation and co-opetition in business-to-business business model innovation: A narrative review. The Sage Handbook of Industrial Marketing. editor / Adam Lindgreen ; Thomas Fotiadis ; Catherine Pardo ; C. Anthony Di Benedetto ; Dimitris Folinas ; Pete Naudé. 1st. ed. London, United Kingdom : SAGE, 2025.

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Pattinson, S, Brown, DM & EL Maalouf, N 2025, Contextualising open innovation and co-opetition in business-to-business business model innovation: A narrative review. in A Lindgreen, T Fotiadis, C Pardo, CA Di Benedetto, D Folinas & P Naudé (eds), The Sage Handbook of Industrial Marketing. 1st edn, SAGE, London, United Kingdom. <https://uk.sagepub.com/en-gb/eur/the-sage-handbook-of-industrial-marketing/book291237>

Contextualising open innovation and co-opetition in business-to-business business model innovation: A narrative review. / Pattinson, Steven; Brown, David M; EL Maalouf, Nicole.
The Sage Handbook of Industrial Marketing. ed. / Adam Lindgreen; Thomas Fotiadis; Catherine Pardo; C. Anthony Di Benedetto; Dimitris Folinas; Pete Naudé. 1st. ed. London, United Kingdom: SAGE, 2025.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

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