Cooperative Strategies of Entry in the International Market between the Greek Enterprises

As a result of radical changes in the European geographical setting, combined with the consolidation of the globalized international market, a totally competitive international business environment has appeared. Nowadays, as in all countries, the Greek enterprises have to operate with a different perspective, based in strategic aliances. These business strategies must be implemented for at least a middle-term basis. This article explains the necessity of these operative techniques due to the limited precense of the Greek enterprises to the international market. Furthermore it analyses a suffiient model of cooperative operation, which gives to the enterprises – mainly the Small and Medium Enteprises (SMEs) – the ability of adaptation in the international market.