Corporate Social Responsibility: Kommunikation sinnvoll ins Markenmanagement einbauen [Corporate Social Responsibility: communications to build meaningful brand management]

Christian Brunner; Franz-Rudolf Esch

Corporate Social Responsibility: Kommunikation sinnvoll ins Markenmanagement einbauen [Corporate Social Responsibility: communications to build meaningful brand management]

Christian Brunner, Franz-Rudolf Esch

Northumbria University

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Innovative Markenführung und Markenimplementierung
Editors	Thorsten Bald, Frank Keuper, H. Rutenbeck
Place of Publication	Berlin, Germany
Publisher	Logos Verlag
Number of pages	588
ISBN (Print)	978-3832524869
Publication status	Published - 2011

Cite this

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title = "Corporate Social Responsibility: Kommunikation sinnvoll ins Markenmanagement einbauen [Corporate Social Responsibility: communications to build meaningful brand management]",

author = "Christian Brunner and Franz-Rudolf Esch",

note = "Innovative Markenf{\"u}hrung und Markenimplementierung [Innovative brand management and brand implementation].",

year = "2011",

language = "English",

isbn = "978-3832524869",

editor = "Thorsten Bald and Frank Keuper and H. Rutenbeck",

booktitle = "Innovative Markenf{\"u}hrung und Markenimplementierung",

publisher = "Logos Verlag",

}

Corporate Social Responsibility: Kommunikation sinnvoll ins Markenmanagement einbauen [Corporate Social Responsibility: communications to build meaningful brand management]. / Brunner, Christian; Esch, Franz-Rudolf.
Innovative Markenführung und Markenimplementierung. ed. / Thorsten Bald; Frank Keuper; H. Rutenbeck. Berlin, Germany: Logos Verlag, 2011.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

TY - CHAP

T1 - Corporate Social Responsibility: Kommunikation sinnvoll ins Markenmanagement einbauen [Corporate Social Responsibility: communications to build meaningful brand management]

AU - Brunner, Christian

AU - Esch, Franz-Rudolf

N1 - Innovative Markenführung und Markenimplementierung [Innovative brand management and brand implementation].

PY - 2011

Y1 - 2011

UR - http://www.logos-verlag.de/cgi-bin/engbuchmid?isbn=2486&lng=deu&id=

M3 - Chapter

SN - 978-3832524869

BT - Innovative Markenführung und Markenimplementierung

A2 - Bald, Thorsten

A2 - Keuper, Frank

A2 - Rutenbeck, H.

PB - Logos Verlag

CY - Berlin, Germany

ER -

Corporate Social Responsibility: Kommunikation sinnvoll ins Markenmanagement einbauen [Corporate Social Responsibility: communications to build meaningful brand management]

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