Counterfeit versus original patronage: Do emotional brand attachment, brand involvement, and past experience matter?

Research output: Contribution to journalArticlepeer-review

34 Citations (Scopus)
363 Downloads (Pure)

Fingerprint

Dive into the research topics of 'Counterfeit versus original patronage: Do emotional brand attachment, brand involvement, and past experience matter?'. Together they form a unique fingerprint.

Social Sciences