Counterfeits and branded products: effects of counterfeit ownership

Research output: Contribution to journal › Article › peer-review

30 Citations (Scopus)

Original language	English
Pages (from-to)	379-393
Journal	Journal of Product and Brand Management
Volume	20
Issue number	5
DOIs	https://doi.org/10.1108/10610421111157900
Publication status	Published - 23 Aug 2011

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title = "Counterfeits and branded products: effects of counterfeit ownership",

keywords = "counterfeit, risk, purchase intention, brand image",

author = "Xuemei Bian and Luiz Moutinho",

year = "2011",

month = aug,

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language = "English",

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pages = "379--393",

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AU - Moutinho, Luiz

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KW - counterfeit

KW - risk

KW - purchase intention

KW - brand image

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