Counterfeits and branded products: effects of counterfeit ownership

Research output: Contribution to journal › Article › peer-review

37 Citations (Scopus)

Original language	English
Pages (from-to)	379-393
Journal	Journal of Product and Brand Management
Volume	20
Issue number	5
DOIs	https://doi.org/10.1108/10610421111157900
Publication status	Published - 23 Aug 2011

Keywords

@article{ddbc1b9d220f4d0e96c893438866fee0,

title = "Counterfeits and branded products: effects of counterfeit ownership",

keywords = "counterfeit, risk, purchase intention, brand image",

author = "Xuemei Bian and Luiz Moutinho",

year = "2011",

month = aug,

day = "23",

doi = "10.1108/10610421111157900",

language = "English",

volume = "20",

pages = "379--393",

journal = "Journal of Product and Brand Management",

issn = "1061-0421",

publisher = "Emerald",

number = "5",

}

TY - JOUR

T1 - Counterfeits and branded products

T2 - effects of counterfeit ownership

AU - Bian, Xuemei

AU - Moutinho, Luiz

PY - 2011/8/23

Y1 - 2011/8/23

KW - counterfeit

KW - risk

KW - purchase intention

KW - brand image

U2 - 10.1108/10610421111157900

DO - 10.1108/10610421111157900

M3 - Article

SN - 1061-0421

VL - 20

SP - 379

EP - 393

JO - Journal of Product and Brand Management

JF - Journal of Product and Brand Management

IS - 5

ER -