Counterfeits and branded products: effects of counterfeit ownership

Xuemei Bian, Luiz Moutinho

    Research output: Contribution to journalArticlepeer-review

    26 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)379-393
    JournalJournal of Product and Brand Management
    Volume20
    Issue number5
    DOIs
    Publication statusPublished - 23 Aug 2011

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