COVID-19 and business renewal: Lessons and insights from the global airline industry

Joseph Amankwah-Amoah, Zaheer Khan*, Ellis L.C. Osabutey

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

53 Citations (Scopus)


The emergence of the COVID-19 pandemic has adversely affected the fortunes of multiple companies around the globe. Accordingly, questions are increasingly being asked about how organizations can revitalize during and after a crisis. Yet, we have limited understanding of how organizations renew themselves during crises over time. We explore this question through the lens and examination of two South-Asian airlines: Pakistan International Airlines and Sri Lankan Airlines. The cases offer important insights into the reasons behind underperformance of state-controlled enterprises and renewal activities. We shed light on strategic renewal (SR) in the wake of increasing liberalization and deregulations in the global airline industry. To this end, we propose a four-stage approach towards renewing such underperforming organizations to respond effectively to black swan events and external shocks.

Original languageEnglish
Article number101802
JournalInternational Business Review
Issue number3
Early online date26 Jan 2021
Publication statusPublished - 1 Jun 2021
Externally publishedYes


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