Crazy days call for crazy ways? Narrating Tom Peters

Purpose: The purpose of this paper is to offer a critical review of the work of Tom Peters. Design/methodology/approach - Notes a degree of narrative experimentation in the works of Tom Peters. Offers a narrative typology to describe this narrative change, suggests a number of reasons for this narrative experimentation and outlines topics for future research in this area. Findings: The paper suggests that Peters' narrative experimentation reflects twin frustrations. Namely Peters' frustration with the short-term orientations and innate conservatism of the US business elite and peripheralization in Corporate America. Originality/value: The paper proposes an original narrative typology for the examination of Peters' work and suggests directions for future research.