| Original language | English |
|---|---|
| Pages (from-to) | 75-77 |
| Journal | Markenartikel |
| Volume | 4 |
| Publication status | Published - 2010 |
Keywords
- brands
- branding
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Franz-Rudolf Esch, Christian Brunner
Research output: Contribution to journal › Article › peer-review
| Original language | English |
|---|---|
| Pages (from-to) | 75-77 |
| Journal | Markenartikel |
| Volume | 4 |
| Publication status | Published - 2010 |