Personal computers (PCs) have infiltrated our daily lives and are increasingly indispensable in meeting various aspects of our professional and personal needs. This trend means that the PC industry is facing the question of how to sustain growth in the business environment. Research data from IDC indicate over 9.7 per cent growth registered in PC sales globally in quarter 2, 2006, with no obvious signs of growth slowdown in the next few years (http://blogs.zdnet. com/ITFacts/index.php?cat=7). In China, this growth is even faster compared to the global figures, and brand internationalisation has become an inevitable trend for Chinese PC producers. Lenovo is the best Chinese corporation example of internationalisation.
|Title of host publication||Design Management|
|Subtitle of host publication||Exploring Fieldwork and Applications|
|Place of Publication||London|
|Publisher||Taylor & Francis|
|Number of pages||28|
|Publication status||Published - 6 Sept 2007|