Customer involvement and perceptions: the moderating role of customer co-production

Millissa Cheung*, Wai Ming To

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

54 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Customer involvement and perceptions: the moderating role of customer co-production'. Together they form a unique fingerprint.

Business & Economics