Original language | English |
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Pages (from-to) | 8-13 |
Journal | Marketing Review St. Gallen |
Volume | 27 |
Issue number | 2 |
DOIs | |
Publication status | Published - 2010 |
Customer Tuchpoins marken- und kundenpezifisch mangen
Franz-Rudolf Esch, Christian Brunner, Dominika Gawlowski, Christian Knörle, Kai Harald Krieger
Research output: Contribution to journal › Article › peer-review