Customer Tuchpoins marken- und kundenpezifisch mangen

Franz-Rudolf Esch, Christian Brunner, Dominika Gawlowski, Christian Knörle, Kai Harald Krieger

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)8-13
JournalMarketing Review St. Gallen
Volume27
Issue number2
DOIs
Publication statusPublished - 2010

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